Build a Strong Online Presence with SEO

How to build a solid online presence for your business

If you want to build an online presence, you must break through the noise and define your brand in the market. In today's digital world, Creating a solid online presence has become a must Because as the world evolves and adapts, a business owner needs to adapt to the world and not just remain static.

At Werbooz, we understand the importance of a brand, its online presence, and its role in your business success. Our web development services include SEO, which can help you achieve this. In this blog, we'll guide you through a step-by-step process of establishing a solid online presence for your business, emphasizing the importance of SEO and why hiring a professional web development company like Werbooz is essential.

Whenever you search for a product or a service, If your Website ranks high on Google, then it gives a sense of trust to the customer; this shows that your brand is visible and is as essential as the large corporations around the globe; this provides the consumer with a sort of validation of your Website.

Following these steps will help your businesses grow online and will help you create a strong presence.

1. Understand Your Audience

Understand Your Audience

Before diving into web development, it's crucial to understand who your target audience is. Knowing your audience's demographics, preferences, and online behaviour helps you tailor your Website to meet their needs. Conduct market research, analyze competitors, and use tools like Google Analytics to gather insights.

The mantra behind developing and building a solid online presence is quite simple: "You have to be visible everywhere". Didn't get it? Let me simplify: if your Website is visible on many platforms, And instead of mixed reviews, you have a bunch of positive reviews regarding your product or service, then the audience that you want to cater to gets to know Your brand, And they will pursue your brand in a good light.

It becomes relatively easier for a business owner when his target audience acknowledges his brand. Once it's done, the business owner will no longer seek external validation. And the best way for a business owner to build an online presence could be by building his Website. The more your audience acknowledges the online validation, the more likely they are to associate you with Credibility and a legitimate business.

So, in order to build a solid online presence, first, you must know your audience. To understand your audience, you must know the demographics, their preferences, and the sort of behaviour that is common in your audience. This will help you tailor your Website to meet the specific needs of your audience. Sometimes, you might need to conduct market research and analyze your competitors. If you don't have the necessary infrastructure to do so, then comes the help of a web development company and tools like Google Analytics, together with much more insights about your audience.

2. Develop a Professional Website

Your Website could be a valuable asset to your business Because before making any purchase, the customer first visits the Internet and tries to gather as much information about the purchase he's about to make as possible. That is where your Website comes into the picture if you have a professional website That can provide the customer with what he is in search of. Then you have hit the bullseye. So the question is, how do you build a professional website for your business? Fortunately, we have an entire blog dedicated to this, so you don't need to worry about it. Your Website must be visually appealing, and it must be user-friendly. Website owners must also focus on responsiveness.

Develop A Professional Website

Fun Fact: Many keywords are dominated by mobile searches, and only a few by desktop searches. Research by Sistrix shows that there are a lot more keywords, and mobile searches dominate. The distribution of 60% mobile and 40% desktop occurs most frequently for 17.6 per cent of all keywords. This is followed immediately by 70% mobile and 30% desktop.

At Werbooz, we are experts in creating custom websites from scratch; we make sure that your Website reflects your brand identity and engages with your audience. Our web development services cover everything — ideating, design, front-end & back-end development, deployment — ensuring your site runs smoothly and efficiently.

3. Optimize for Search Engines (SEO)

Alright, let's get to the SEO part. Imagine that you're really hungry and you're in search of the best pizza in the town. What would be your first instinct? You will open Google, type your query(Best pizzas near me), and get instant results. Among all the results that you have received, you'll go through the first 5 or 10 of them, And then you'll decide which link you will be opening.

You'll probably click on one of the top links, won't you?

This is where SEO comes in. It ensures that people are able to find you whenever they search for something that they want, and your business is related to their query, so they find you first — at the top. There are a lot of perks of having good SEO :

I. SEO Helps you bring organic traffic to your Website
II. It helps you generate more leads
III. Improves online visibility of your brand
IV. It builds trust among your target audience

So, to improve website SEO, you can hire a web development company that's already proficient with SEO or do it yourself(Which most experts do not recommend). There's no doubt that if you invest your time, energy and resources in learning SEO by yourself, then you might gain some basic SEO knowledge, which would be a temporary cost-efficient solution, but it would be much better to hire someone who specializes in SEO already and has a good understanding and hands-on experience in improving your SEO.

SEO Experts follow specific techniques that one must follow to rank their websites on top:

I .Keyword Research

Keyword research is the foundation of building good SEO. You can think of keyword research as finding & discovering the secret codes people use to find businesses like yours. At Werbooz, we understand the importance of keyword research. We use powerful tools like Google Keyword Planner, Ahrefs, and SEMrush to find the keywords that will give high traffic & low competition in Google ranking. These are the words your potential customers will be typing into search engines to reach out to you, and our goal is to make sure your Website appears at the top when they do.

II. On-Page & Off-Page SEO Optimizations

On Page Vs Off-Page

Once we have the right keywords, we will implement them into your Website like golden threads so that your Website shines among the competitors. This is called on-page optimization. In the on-page SEO optimization, we focus on optimizing URL, title tags, meta description, heading tags, alt tags, keywords, content & images, internal linking, schema markup, page speed and mobile friendliness. A good web development company will ensure that all these factors are handled to optimize your SEO. This is like setting up your Website perfectly so that search engines can clearly understand what your Website is about and rank it higher.

Now, once we have worked on the on-page SEO, it's time to optimize the off-page SEO. In simple words, off-page SEO is like building your Website's reputation on the Internet. To improve off-page SEO, we focus on optimizing elements outside of our Website — backlinks, digital PR, content marketing, local SEO, social media, influence marketing, etc. Experienced web development companies focus on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to Build Credibility in the eyes of search engines

III. XML Sitemap Creation

If you have a newly developed website that is made from scratch, then the chances are that all the pages on your site are dynamically created. In such cases, it is important for you to structure your Website and link all the pages well. Basically, you need a blueprint of your Website to share with search engines like Google so that your Website can be quickly and easily found and ranked by the search engines because Google ranks websites and web pages. If you don't know anything about XML sitemaps, it is much better to hire a good web development agency. They will create the sitemap on your behalf so that you don't have to worry about the technical stuff.

What is an XML Sitemap?

In simple words, an XML sitemap is a file that lists "all the pages" and "metadata of each page" of your Website to search engines. This helps search engines to easily understand your Website's structure so that they can index your pages more effectively and rank your pages better. Although sitemaps can seem a bit intimidating, creating and submitting one to Google is quite straightforward.

Fun Fact: If you want, you can view the site map of the current page by right-clicking anywhere on the browser And then clicking on the "view page source" option.

Why Do You Need a Sitemap?
The way Google discovers new content is quite easy. They crawl the web, and when the crawl bot encounters a new page(that is, your Website), it pays attention to both internal and external links on the page. If the discovered URL is not in Google's search index list, then the crawl bot starts parsing the ContentContent of the page and indexes it accordingly.

A well-made sitemap ensures that the search engines can find & index all your important pages. Apparently, search engines can't rank your website content until it's been first indexed.

How to Create and Submit a Sitemap?

Create and Submit a Sitemap

Step 1: Generate an XML Sitemap for your Custom Website | Builder-based Website
Roadmap for a Custom Website:

Creating a sitemap for your custom website could be challenging because it involves several technical steps that might require professional expertise.

Why Hire a Web Development Company:

Technical Expertise: Websites built from scratch have a unique structure that can sometimes be complex and require technical expertise. A Development company will make sure that all the pages are correctly included in the site map.
Time Efficiency: Having an SEO expert and a developer to build and optimize a sitemap will save you time, and a site map built by a professional will be much more accurate.
SEO Best Practices: Since a development company will have an in-house team of developers, SEO experts and content writers — they will ensure that your sitemap adheres to SEO best practices, resulting in the Website's improved visibility on search engines.

Steps a Web Development Company Will Take:

Website Analysis: A proper analysis will be performed to understand your website structure and to identify all the necessary pages that must be included in the site map & we will also exclude non-essential pages to ensure the inclusion of only relevant URLs.
Crawl the Website: SEO Experts Will use tools like Screaming Frog or custom scripts, and they will take all the necessary measures. They will crawl and check the Website to gather all URLs.
Generate the Sitemap: Developers will generate the XML sitemap file, ensuring it includes all necessary metadata, such as last modified dates.
Upload the Sitemap: The developer will upload the final sitemap to the root directory of your Website.
Submit to Search Engines: The final step is to submit the sitemap to Google Search Console and other search engines. It is the SEO expert's responsibility to ensure that the

Roadmap for Builder-Based Websites (e.g., WordPress, Wix, Squarespace, Shopify):

Using a CMS or Plugin | WordPress:

a. Install the Yoast SEO plugin.
b. Open your WordPress dashboard and navigate to Plugins> Add New.
c. Search for "Yoast SEO," install it, and activate it.
d. Go to SEO > General > Features and make sure the "XML sitemaps" toggle is on.
e. Your sitemap will be available at yourdomain.com/sitemap_index.xml.

Alternative: Wix, Squarespace, Shopify — These platforms can automatically generate a sitemap for you.

a. Wix: yourwixsite.com/sitemap.xml
b. Squarespace: yoursquarespacesite.com/sitemap.xml
c. Shopify: yourstore.com/sitemap.xml

II.Without a CMS | Using a Tool Like Screaming Frog:

a. First, download and install the Screaming Frog.
b. Go to Mode > Spider and then enter your homepage URL.
c. After this, click "Start" and wait for the crawl bot to finish crawling.
d. Go to Sitemaps > XML Sitemap and save the file to your computer.

If you follow these steps, then I'm confident enough that whether you have a custom website or you are using a builder-based platform, you'll be able to check whether the Website is correctly indexed by search engines or not. If your Website is correctly indexed, then its visibility and ranking will definitely improve.

Step 2: Locate the Sitemap

Ensure that your sitemap is accessible via your domain, typically at yourdomain.com/sitemap.xml. If you manually created the sitemap on your own, then you need to upload it to the root directory of your Website.

Step 3: Submit to Google

I. Go to Google Search Console and Sign in to Google Search Console.

II. Add Your Website: If you haven't already, verify your Website.

III. Submit the Sitemap:

a. Navigate to the Sitemaps section in the sidebar.
b. Enter the URL of your sitemap (e.g., yourdomain.com/sitemap.xml) in the "Add a new sitemap" field.
c. Click "Submit."

Critical Considerations for Creating Your XML Sitemap

I. Make sure that all the pages are well-structured and linked together.

II. Keep in mind that the site limits the ideal limit of a site map. It mustn't list more than 50,000 URLs, or it must not be larger than 50MB. If you exceed these limits, then you'll have to make multiple sitemaps.

III. If you're not creating a website from scratch, then most of the cms platforms will generate a sitemap for you. There are certain plugins, like SEO for WordPress, that could help you build sitemaps.

Quality Content Creation

Creating quality content for effective website engagement

There is a saying in this digital world: "Content is king in digital marketing". Most of the clients are unable to provide content for their websites. In such cases, hiring a content writer or seeking help from a development agency could save you time.

It's crucial to gather content for your Website, and that must include everything that will appear on your Website, such as:

Text Content: The ContentContent includes everything like the text that you want to show on your pages—home page, product pages, blogs and faqs—and your ContentContent must align with your brand values and your mission.

Visual ContentContent: "A picture is worth a thousand words" That being said — Most websites use images, videos, infographics and illustrations to provide their users with a better user experience.

"Content is the king", and not just any content, but high-quality & engaging ContentContent. At Werbooz, our expert writers create content that can not only resonate with your audience but also convince them to take action.

Link Building

What is Link Building

Link building is an SEO strategy in which you acquire hyperlinks from other websites to your own Website. These hyperlinks are known as backlinks, and they are considered approvals given by search engines like Google. If your Website gets high-quality backlinks, then they are an indirect signal to search engines that your site is trustworthy and authoritative, and this can significantly boost your Website's unpaid search engine rankings.

Effective link-building strategies for SEO

Google's perspective is quite simple with the backlinks; Google considers backlinks as votes of confidence; the more reputable the site votes you, i.e. links to you, The more authoritative and credible your site seems to Google. Backlinks from high-authority sites like BBC or Microsoft can significantly enhance your domain's authority score — Resulting in higher search rankings.

How Can Link Building Enhance SEO & How Can It Be Built?

Well, there are two ways in which you can do this. You can hire a link builder or a web development agency who'll do this, or you could do it yourself. Many Website owners Prefer to hire a development agency because link building is a lot of work. There are many blank building strategies, but all of them fall into these four categories :

I. Adding links – As the name suggests, it's pretty simple. You go to a website, and you manually add the link to your Website there.

II. Asking for links – In this approach, you make relations with the owners of other relevant websites, And you ask them to link their Websites with yours.

III. Buying links – You can directly offer money to the website owners as compensation in order to link their Website to yours.

IV, Earning links – This is an organic way to grow your Website. This refers to creating and promoting something so important that the website owners will naturally start linking their Website with yours.

Conclusion

Building a Brand & a strong online presence is crucial for your business in today's digital world. To achieve this, follow these key steps:

I. Know Your Audience: Know their demographics, preferences, and online behaviour to better customize your Website.

II. Develop a Professional Website: Hire a development company to ensure that your Website is visually appealing, user-friendly, and responsive on all devices.

III, Optimize for SEO: Remember, if your ContentContent is not indexed, then chances are that search engines won't be able to find you properly. To avoid this, strategies like keyword research and on-page and off-page SEO techniques should be used, and hiring experts should be considered for better results.

IV. Create Quality Content: "Content is king in digital marketing" — Produce engaging text, images, and videos that resonate with your audience.

V. Link Building: You can always write the perfect content, but the best efforts go in vain if search engines won't be able to follow you. That is why Acquire high-quality backlinks to increase visitors and improve your site's authority.

At Werbooz, we specialize in these areas where you want to build a solid online presence. By integrating these strategies, you can elevate your online visibility, build trust among your customers, and drive more traffic to your Website. Investing in your online presence is a good investment for long-term success in this digital age.