It is not a replacement for SEO
AI engines pull from the open web, and much of what they trust is what already ranks and gets linked. If your technical SEO is shaky, we fix that first. Our B2B SEO service covers that layer.
Generative engine optimization
Generative Engine Optimization Services for B2B Brands
When a buyer asks ChatGPT or Gemini who to hire, the answer is built from pages the model already trusts. We make your brand one of them. It is slow, unglamorous work: clear pages, consistent facts about your company, and credible mentions from other sites. We do it alongside your SEO so one budget covers both.
- Tracked monthly across ChatGPT, Gemini, Claude and Perplexity
- Built on SEO fundamentals, not tricks
- Straight about what is and is not in our control
Last updated: · Reviewed by Rishabh Gupta, Founder
What GEO is, in plain terms
GEO is the work of getting your brand quoted, cited or recommended inside AI-generated answers. It overlaps with SEO and with answer engine optimization, but the target is different: not a ranked link, but a sentence in someone else's answer.
It is not prompt hacking
Nobody can reliably game a language model. Tricks that work this month stop working the next. We focus on what stays true: accurate pages, clear entities, real authority.
It is not a guarantee
AI answers change by prompt, by model and by day. We can raise the odds that you are cited and measure it. We will never promise a specific position in a chatbot answer.
How we approach GEO work
Every engagement begins by finding out how AI engines describe you today. Often the first surprise is that they describe you wrongly, or not at all.
Baseline your AI visibility
We run a fixed set of buyer-style prompts across four engines and record who gets named, what gets said and which pages are cited. That becomes the baseline for every monthly report.
Fix how the web describes you
Inconsistent descriptions, outdated profiles and thin about pages confuse models. We tidy your own site, structured data and the main third-party profiles so the facts agree everywhere.
Write pages worth quoting
Answer-first pages with specific detail, named authors, dates and sources. The kind of page a human expert would be happy to cite, which is also what a model prefers.
Earn mentions elsewhere
Expert commentary, editorial placements and relevant directories. Models weigh what other credible sites say about you, so this work does a lot of the heavy lifting.
Measure and adjust
Each month we re-run the prompts, compare against the baseline and decide what to change. If something is not moving, you will see that in the report.
Keep the SEO foundation healthy
Crawlability, speed and internal links stay on the monthly list, because a broken foundation caps everything above it.
The AI engines we track
We track the engines your buyers are most likely to use for vendor research. The list changes as usage changes, and we tell you when we add one.
ChatGPT
Brand mentions and citations for category and comparison prompts, with and without web browsing.
Google Gemini and AI Overviews
Whether your pages are used as sources, and how your brand is described in the answer text.
Claude
How the model describes your company and which sources it leans on.
Perplexity
Source panels and citations, which are the easiest to trace back to a specific page.
Microsoft Copilot
Bing-backed answers, where classic ranking still plays a bigger role.
What lands in your inbox each month
A citation report
The prompts we ran, the answers we got, who was named and how that changed from last month. Screenshots included, so nothing is taken on trust.
A short list of actions
What we did, what we are doing next and anything we need from you, such as a subject-matter expert's time for a quote.
Plain-English commentary
A founder-level read of what the numbers mean, including when the honest answer is that nothing has moved yet.
Frequently asked questions
What is generative engine optimization?
It is the practice of making your brand easy for AI systems like ChatGPT, Gemini, Claude and Perplexity to find, trust and cite when they answer questions in your category. It builds on SEO with clearer entities, answer-first content and third-party authority.
How is GEO different from SEO and AEO?
SEO aims for rankings in search results. Answer engine optimization aims for the featured answer in places like Google AI Overviews. GEO aims for mentions inside conversational answers from models like ChatGPT. The work overlaps heavily, which is why we run them together.
Can you guarantee we will be cited by ChatGPT?
No, and be careful with anyone who does. Answers vary by prompt, model version and time. What we can do is improve the signals models rely on and show you, month by month, whether your mentions are increasing.
How long does GEO take to show results?
Early signals often appear within a few months, especially for clear category queries, but it depends on how well known your brand already is and how competitive the space is. We give you a realistic read after the baseline audit, not a best case.
Do we need SEO first?
Usually we do both together. If your site has serious technical problems, those get fixed first because they limit everything else. Most clients take GEO as part of a single SEO retainer, which starts from $3,000 a month.
How much does GEO cost?
GEO is included in our SEO and GEO retainer, which starts from $3,000 per month. A free visibility audit comes first so we can agree the scope in writing before you commit to anything. Full details are on our pricing page.
Related capabilities
Teams often explore these next
Werbooz covers product, engineering, AI, cloud, and growth under one roof. If your roadmap touches adjacent work, these are sensible places to start.
- B2B SEO AgencyOrganic SEO for B2B teams, with answer-engine and AI citation work built in.
- Outsourced B2B Marketing Team (360)SEO, paid media, CRM and automation run by one senior-led team on one roadmap.
- B2B PPC AgencyGoogle, Microsoft, Meta and LinkedIn Ads with pipeline reporting and published fees.
Let's talk
Tell us what you're building.
One short brief. One business day. A senior engineer's honest read on scope, timeline, and cost - whether or not you end up working with us.
Replies within one business day (US and UK hours)
Every inquiry is read personally and lands with the people who will scope and lead the work.
Live overlap: 8–11am ET and 1–6pm UK time, Mon–Fri
Calls, standups and reviews happen in your working day, with async progress in between.
Invoicing in USD, GBP or EUR · card or wire transfer
Clear monthly invoices from Werbooz Private Limited in the currency you budget in.
MSA and DPA templates available on request
Review our master services and data processing agreements before any work starts.
Prefer email? Write to info@werbooz.com.