30+ point PPC audit
Our audit checklist surfaces exactly why current campaigns underperform - and what to fix first.
Most PPC Accounts Run on Autopilot - Werbooz Runs Google & Meta Like It's Our Own Budget
Pay-per-click Management Services
Most PPC accounts get built once and never touched again. Launched, glanced at, forgotten. The average Google Ads campaign converts around 8% - which sounds fine until you realize half that account is still running on day-one settings nobody's opened since. Werbooz engineers paid media across Google, Meta, LinkedIn, and Amazon. Not "manage." Engineer. There's a difference, and it shows up in the invoice you're not paying for wasted spend.
Trusted by teams at
We work across every account size
From lean, spend-conscious startups to established enterprise programs - the system doesn't change, only the scale.
Every Platform Runs Differently. We Run Them as One Program.
Split across six platforms, most teams end up decent at one and neglect the rest. Werbooz runs Google, Bing, Meta, LinkedIn, and Amazon under a single strategy, judged by pipeline and return - not by which platform had the nicest weekly screenshot.
| Tag | Channel | What we do |
|---|---|---|
| GAD | Google Ads | Where most budgets should concentrate first - Search, Shopping, Performance Max, aimed at people already looking to buy. |
| FB | Facebook Ads | Meta campaigns built to find buyers, not just people who'll double-tap and keep scrolling. |
| LI | LinkedIn Ads | Account-based targeting pointed at the short list of companies that would actually move your revenue number. |
| AMZ | Amazon Ads | Sponsored Products, Brands, and Display, run against an ACoS ceiling you set - not one we guess at. |
| DSP | Display Ads | Programmatic placements that have to earn their spot in the mix instead of just padding an impression count. |
| YT | YouTube Ads | Video built for someone to act on, not just sit through and forget. |
| RTG | Retargeting | Bringing back the visitors who almost converted, before that window closes for good. |
| - | All PPC services | Full audits, white-label partnerships, hands-on management - take what fits. Explore → |
From First Impression to Signed Deal - We Track All of It
PPC Management, Explained Without the Jargon
Pay-per-click (PPC) is paid search and paid social where you bid for placement and pay only when someone actually clicks. Simple concept. Complicated to run well. PPC management is the unglamorous, ongoing part - keyword and audience research, match-type strategy, ad copywriting, landing page design, bid management, budget pacing, done on a loop, not a launch date.
A real system runs all of it together: accounts structured across Google Ads, Microsoft Advertising, Meta, LinkedIn, and Amazon; conversion tracking clean enough to trust; wasted spend pruned with negative keywords before it becomes a habit; ads, audiences, and pages tested continuously - not "when we get to it" - to move click-through rate, conversion rate, and ROAS in the direction they're supposed to go.
Here's the part agencies don't put on their homepage: most PPC accounts are launched once and left alone. They produce whatever the algorithm hands them against cost per click, cost per acquisition, Quality Score, impression share - none of it engineered, none of it tested, all of it left to chance. Werbooz doesn't run accounts that way. We can't afford to, and neither can you.
~2x average ROI
Industry-wide, well-managed Google Ads campaigns average around 200% ROI - testing and optimization are how you get there instead of hoping.
First-cycle lift
Underperforming accounts typically show measurable movement within the first optimization cycle - audit, fix, retest.
Could You Run This Yourself? Technically. Should You?
Paid media isn't a launch-and-leave channel. It needs eyes on it daily, across six platforms, executing a dozen disciplines correctly at the same time. Do the math on what it costs to do that badly versus what it costs to have someone do it right.
| Reason | Why it matters |
|---|---|
| Waste hides in the account, not the pitch deck | Broad-match keywords catching irrelevant searches. Placements nobody vetted. Clicks from people who were never going to buy anything. It's usually invisible until someone actually opens the account and starts reading the search terms report. |
| Six platforms, six rulebooks, one team | Google's auction doesn't behave like Meta's. LinkedIn's targeting logic has nothing to do with Amazon's. Getting fluent in one takes months - we've already put in that time across all of them. |
| Skip the hiring cycle entirely | A strategist, an analyst, a copywriter, a CRO specialist - that's four job descriptions and four ramp-up periods if you build it in-house. With Werbooz, it's one phone call and a start date next week. |
| Small fixes compound if someone keeps making them | One better headline barely moves anything. Twenty of them, tested and kept or killed every week for a quarter, absolutely do. That's the gap between a campaign and a habit. |
A Dozen Moving Parts, Run as One Job
Nobody wins running PPC as a single task. It's closer to a dozen smaller jobs that only add up to something when they're all handled at once, by people who actually talk to each other.
Five Steps. Same Order, Every Single Time.
- 01
Audit
We take the account apart - structure, spend history, tracking setup - to find exactly where it's leaking money before touching a single bid.
- 02
Build
Campaigns get rebuilt around search intent that's actually likely to convert, sitting on a tracking foundation solid enough to trust the next report.
- 03
Launch
New ad variants, audience sets, and landing pages go live together. Testing isn't something we add in month two.
- 04
Optimize
Every week - not every quarter - we're back adjusting bids, swapping creative, and moving budget toward the ROAS number that matters.
- 05
Scale
Whatever's working gets more money behind it. Whatever isn't gets cut, no matter how well it used to perform.
Every Industry Bids Differently. We Adjust the Playbook.
A dentist's cost per click has nothing in common with a SaaS company's cost per MQL, and the campaigns shouldn't either. Here's how the approach shifts depending on what you sell.
| Industry | What we tune it for |
|---|---|
| eCommerce & retail | Product feeds tuned so Shopping and Performance Max chase margin, not just volume, with Amazon layered in as its own line item. |
| B2B & SaaS | Search paired with LinkedIn demand gen, judged on pipeline quality and cost per qualified lead - not raw form fills. |
| Lead generation | Search and call tracking built around one number: what a qualified lead actually costs to bring in. |
| Legal & professional services | Bid discipline matters most where a single click runs into double digits - we don't let auction pressure set your budget for you. |
| Healthcare & medical | Local and search campaigns built inside compliance requirements, aimed at getting the phone to ring and the calendar to fill. |
| Home & local services | Local search and call tracking pointed at the outcome that actually pays the bills: a job booked, not a click logged. |
What You're Actually Signing Up For
Results get the pitch meeting. What actually keeps a client at Werbooz for two years is everything underneath that - how much control you keep, how clearly you can see what's happening, and how easy it is to walk away if it stops working.
| What you get | Details |
|---|---|
| You own everything | The account, the data, the history of what's worked and what hasn't - it's in your name from day one, not locked behind an agency-only login. |
| No long-term contracts | There's no term sheet keeping you here. If the results stop showing up, so does the reason to stay. |
| Dedicated account manager | One strategist who actually knows your account - not a support queue, not whoever happens to be free that week. |
| Transparent reporting | Dashboards built around ROAS, CPA, and pipeline - the numbers someone on your finance team would actually ask about. |
| Partner-level platform expertise | Certified, hands-on experience running Google Ads and Microsoft Advertising day to day - not just badges collected once and forgotten. |
| Full-funnel accountability | One team follows the path from the first keyword to closed revenue, so there's no handoff for anyone to point fingers across. |
What This Actually Costs
Ask five agencies what they charge and you'll get five vague non-answers. Werbooz doesn't do that - pricing runs on a handful of standard structures, and whatever you pay is always a separate line from what you're actually spending with Google, Microsoft, or Meta.
| Tag | Model | How it works | Best for |
|---|---|---|---|
| % | Percentage of ad spend | Your fee moves with your budget - typically 10–20%, the range most of the industry settles into. As spend grows, so does the work involved, which is why this scales instead of ballooning. | Scaling accounts |
| $ | Flat monthly retainer | One number, billed every month, regardless of how spend fluctuates week to week. Good for teams that want their marketing line item to stop being a surprise. | Steady programs |
| ROI | Performance-based | You pay for what actually happened - a lead, a conversion, a slice of revenue - instead of paying the same amount whether the account performed or didn't. | Lead-gen goals |
| AUD | Audit & consulting | Sometimes you don't want us running the account - just a second set of eyes on it. That's what this is for. | In-house teams |
Most businesses land somewhere between $1,500 and $10,000+ a month once ad spend and management fees are combined - that lines up with broader industry data, not just our own estimate. We'll point you toward the right model after a free audit, and there's no contract keeping you here if it isn't working.
What clients say
The kind of feedback we work hardest to earn.
Named founders and operators at companies we actually shipped for. Hover to pause, scroll the row to read more.
“Werbooz engineered our freight marketplace with remarkable precision and ownership. Their ability to execute complex systems fast gave us confidence to compete globally while maintaining performance, reliability, and seamless user experience.”
Nnamdi George Okafor
CEO, Kargoplex
“Werbooz delivered exceptional work across both Fawwnity and Anahama, truly understanding our vision. Their consistency and quality made us repeat clients, and we confidently recommend Werbooz to anyone building seriously.”
Priya Sharma
Founder, Anahama | Co-founder, Fawwnity
“Working with Werbooz was a great experience. They understood our requirements clearly and delivered everything with care and precision. The platform feels smooth, thoughtful, and exactly aligned with our expectations.”
Subodha Kumar
Executive Editor, MBR Journal
“Working with Werbooz was a smooth and enjoyable experience. They understood our vision clearly and delivered exactly what we needed with great attention to detail and thoughtful execution throughout.”
Kalyan Singhal
Publisher & Co-Editor in Chief, MBR Journal
“Werbooz built our entire AI-powered infrastructure with exceptional clarity and execution. From co-pilot systems to user flows, everything works seamlessly, enabling meaningful career conversations at scale without complexity.”
Tejas N Gowda
CEO, Develup
“Werbooz consistently delivers high-performance execution across our platforms. Their ability to handle complex systems and maintain speed, stability, and precision makes them a reliable partner for our growing infrastructure.”
Farhan Ahmed
Associate Director, TransFi
“Werbooz built our platform and automation systems with a strong focus on efficiency and scalability. Everything runs smoothly, from website to notifications, enabling us to manage operations without friction.”
Adit Chouhan
Founder, Weekendo
“Werbooz delivered a unique platform combining e-commerce with storytelling effortlessly. Their execution and technical expertise created an engaging, smooth experience that stands out while supporting our growing user base.”
Aanya Jai
Founder, Probehave
Questions We Get on Every Call
How much do PPC management services cost?
It depends on ad spend and platform mix, but most Werbooz engagements combine a management fee with your actual ad budget. We'll size it after a free audit rather than quote blind.
What's the difference between PPC and SEO?
PPC is paid placement you pay for by the click. SEO is organic ranking you earn over months. They compound each other, but they run on completely different timelines and budgets.
What's included in PPC management?
Keyword and audience research, ad copy and creative, landing page CRO, bid and budget management, testing, conversion tracking, negative keyword control, and reporting - run as one system, not eight separate line items.
How quickly will I see results from PPC?
Early signals show up within the first optimization cycle. Meaningful, durable lift takes longer - anyone promising a guaranteed timeline before auditing your account is guessing.
Which advertising platforms do you manage?
Google Ads, Microsoft Advertising, Meta, LinkedIn, and Amazon - plus Display, YouTube, and retargeting across all of them.
Do I keep ownership of my ad accounts and data?
Yes. Your accounts, your data, your history. We build inside your accounts - never behind an agency-owned wall you can't access later.
Do you require long-term contracts?
No. We work month to month and earn the relationship on results.
How big of a PPC budget will I need?
It depends on your industry's CPC and how competitive your market is. We'll give you a realistic number after reviewing your account and vertical - not a generic minimum.
What makes a good PPC agency?
Transparency you can verify, reporting tied to revenue instead of clicks, and a team that treats testing as ongoing work - not a launch-day checkbox.
Should I hire a PPC agency or build an in-house team?
In-house makes sense once you're spending enough to justify a full team across every platform. Until then, a partner like Werbooz gets you multi-platform expertise without the hiring and ramp-up lag.
What's the difference between PPC management and a PPC audit or consulting?
Management is ongoing, hands-on execution. An audit is a one-time diagnostic - useful if you're running things in-house and want a second set of eyes on what's actually broken.
Do you build and optimize landing pages?
Yes. Traffic that lands on a generic page converts worse regardless of how good the ad is - so landing page CRO is part of the core service, not an upsell.
Let's Look at What Your Account Is Actually Doing
Get a free audit and a proposal from Werbooz, built for your actual account - not a generic template.
Related capabilities
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Werbooz covers product, engineering, AI, cloud, and growth under one roof. If your roadmap touches adjacent work, these are sensible places to start.
Let's talk
Tell us what you're building.
One short brief. One business day. A senior engineer's honest read on scope, timeline, and cost-whether or not you end up working with us.
One business day
We review every inquiry personally and reply within 24 hours on weekdays.
Direct to the founders
Your message lands with the people who will actually scope and lead the work.
Global-friendly
We collaborate async across US, EU, and APAC time zones - with overlap where it counts.
Prefer email? Write to info@werbooz.com.