30+ point PPC audit
Our audit checklist surfaces exactly why current campaigns underperform - and what to fix first.
Management fees from $999 a month, published up front
B2B PPC Agency: Google, Microsoft, Meta and LinkedIn Ads Run as One Program
A lot of PPC accounts get built once and then quietly drift. Someone sets them up, glances at the dashboard, and the budget keeps running on day-one settings. We take the opposite approach. One paid media lead owns your account, reviews it every week, and reports on cost per qualified lead and pipeline, not clicks. You keep ownership of every ad account, and our management fee is separate from the spend you pay the platforms.
What does B2B PPC management include?
B2B PPC management covers the full paid search and social program: account structure, keyword and audience research, ad copy and creative testing, landing page CRO, conversion tracking tied to your CRM, bid and budget management, negative keyword control, and weekly reporting on cost per qualified lead and pipeline across Google, Microsoft and LinkedIn Ads.
Last updated: · Reviewed by Rishabh Gupta, Founder
Trusted by teams at
Every Platform Runs Differently. We Run Them as One Program.
Split across five ad platforms, most teams end up decent at one and neglect the rest. We run Google Ads, Microsoft Advertising, Meta, LinkedIn, and Amazon as one coordinated program - judged by pipeline and return, not by which platform had the nicest weekly screenshot.
| Tag | Channel | What we do |
|---|---|---|
| GAD | Google Ads | Where most budgets should concentrate first - Search, Shopping, Performance Max, aimed at people already looking to buy. |
| MS | Microsoft Advertising | Bing and Microsoft Audience Network for B2B buyers searching outside Google - often lower CPC with strong intent. |
| META | Meta Ads | Meta campaigns built to find buyers, not just people who'll double-tap and keep scrolling. |
| LI | LinkedIn Ads | LinkedIn ads agency-style ABM: account lists, lead gen forms, and conversation ads pointed at the companies that would actually move your revenue number. |
| AMZ | Amazon Ads | Sponsored Products, Brands, and Display, run against an ACoS ceiling you set - not one we guess at. |
| DSP | Display Ads | Programmatic placements that have to earn their spot in the mix instead of just padding an impression count. |
| YT | YouTube Ads | Video built for someone to act on, not just sit through and forget. |
| RTG | Retargeting | Bringing back the visitors who almost converted, before that window closes for good. |
Google Ads Management Agency Services
We're a Google Ads management agency that runs Search, Performance Max, Shopping, and YouTube under one program - structure, negatives, conversion tracking tied to your CRM, and weekly bid and budget work. Accounts stay in your name; we optimize for qualified leads and pipeline, not vanity clicks.
PPC for Small Business vs Enterprise Accounts
Small-business accounts need lean structure, fast learning cycles, and honest minimums - not enterprise tooling you will never use. We right-size programs for sub-$10k/mo spend (management from $999/mo) and scale the same playbook when budgets grow. Enterprise accounts get dedicated strategists and custom fee models above $50k/mo ad spend.
PPC Management, Explained Without the Jargon
Pay-per-click (PPC) is paid search and paid social where you bid for placement and pay only when someone actually clicks. Simple concept. Complicated to run well. PPC management is the unglamorous, ongoing part - keyword and audience research, match-type strategy, ad copywriting, landing page design, bid management, budget pacing, done on a loop, not a launch date.
A real system runs all of it together: accounts structured across Google Ads, Microsoft Advertising, Meta, LinkedIn, and Amazon; conversion tracking clean enough to trust; wasted spend pruned with negative keywords before it becomes a habit; ads, audiences, and pages tested continuously - not "when we get to it" - to move click-through rate, conversion rate, and ROAS in the direction they're supposed to go.
Here's the part agencies don't put on their homepage: most PPC accounts are launched once and left alone. They produce whatever the algorithm hands them against cost per click, cost per acquisition, Quality Score, impression share - none of it engineered, none of it tested, all of it left to chance. Werbooz doesn't run accounts that way. We can't afford to, and neither can you.
Weekly optimization
Bids, creative, and budgets adjusted every week against CPA and ROAS targets you set - not a quarterly review.
First-cycle lift
Underperforming accounts typically show measurable movement within the first optimization cycle - audit, fix, retest.
Could You Run This Yourself? Technically. Should You?
Paid media isn't a launch-and-leave channel. It needs eyes on it daily, across five ad platforms, executing a dozen disciplines correctly at the same time. Do the math on what it costs to do that badly versus what it costs to have someone do it right.
| Reason | Why it matters |
|---|---|
| Waste hides in the account, not the pitch deck | Broad-match keywords catching irrelevant searches. Placements nobody vetted. Clicks from people who were never going to buy anything. It's usually invisible until someone actually opens the account and starts reading the search terms report. |
| Five platforms, five rulebooks, one team | Google's auction doesn't behave like Meta's. LinkedIn's targeting logic has nothing to do with Amazon's. Getting fluent in one takes months - we've already put in that time across all of them. |
| Skip the hiring cycle entirely | A strategist, an analyst, a copywriter, a CRO specialist - that's four job descriptions and four ramp-up periods if you build it in-house. With Werbooz, it's one phone call and a start date next week. |
| Small fixes compound if someone keeps making them | One better headline barely moves anything. Twenty of them, tested and kept or killed every week for a quarter, absolutely do. That's the gap between a campaign and a habit. |
A Dozen Moving Parts, Run as One Job
Nobody wins running PPC as a single task. It's closer to a dozen smaller jobs that only add up to something when they're all handled at once, by people who actually talk to each other.
Five Steps. Same Order, Every Single Time.
- 01
Audit
We take the account apart - structure, spend history, tracking setup - to find exactly where it's leaking money before touching a single bid.
- 02
Build
Campaigns get rebuilt around search intent that's actually likely to convert, sitting on a tracking foundation solid enough to trust the next report.
- 03
Launch
New ad variants, audience sets, and landing pages go live together. Testing isn't something we add in month two.
- 04
Optimize
Every week - not every quarter - we're back adjusting bids, swapping creative, and moving budget toward the ROAS number that matters.
- 05
Scale
Whatever's working gets more money behind it. Whatever isn't gets cut, no matter how well it used to perform.
Every Industry Bids Differently. We Adjust the Playbook.
B2B paid media is judged on pipeline and qualified leads - not vanity clicks. We focus on SaaS, fintech, IT services, and professional services where CPC and sales cycles look nothing alike.
| Industry | What we tune it for |
|---|---|
| B2B SaaS | Search paired with LinkedIn demand gen, judged on pipeline quality, cost per qualified lead, and trial-to-paid motion. |
| Fintech & regulated B2B | Campaigns built with compliance-aware messaging and landing experiences that still convert. |
| IT services & professional services | High-intent search and ABM-style LinkedIn targeting for long sales cycles and multi-stakeholder deals. |
| Lead generation & marketplaces | Search and conversion tracking built around what a qualified lead actually costs to bring in. |
What You're Actually Signing Up For
Results get the pitch meeting. What keeps clients with us is everything underneath that - how much control you keep, how clearly you can see what's happening, and how easy it is to walk away if it stops working.
| What you get | Details |
|---|---|
| You own everything | The account, the data, the history of what's worked and what hasn't - it's in your name from day one, not locked behind an agency-only login. |
| No long-term contracts | There's no term sheet keeping you here. If the results stop showing up, so does the reason to stay. |
| Senior strategist, no hand-offs | One senior paid media lead who knows your account - not a support queue, not whoever happens to be free that week. |
| Transparent reporting | Dashboards built around ROAS, CPA, and pipeline - the numbers someone on your finance team would actually ask about. |
| Google Ads-certified team | Hands-on experience running Google Ads and Microsoft Advertising day to day - certified team members, not one-off badge collection. |
| Full-funnel accountability | One team follows the path from the first keyword to closed revenue, so there's no handoff for anyone to point fingers across. |
PPC Management Pricing (Real Numbers)
Ask five agencies what they charge and you'll get five vague non-answers. Werbooz publishes transparent management fee bands: from **$999/mo** management for up to **$10k/mo** ad spend, from **$1,999/mo** for **$10k–$50k/mo**, and custom pricing above **$50k/mo**. Fees are always separate from ad spend paid directly to Google, Microsoft, Meta, or LinkedIn.
Percentage of ad spend
Your fee moves with your budget - typically 10–20%, the range most of the industry settles into. As spend grows, so does the work involved, which is why this scales instead of ballooning.
Best for: Scaling accounts
Flat monthly retainer
One number, billed every month, regardless of how spend fluctuates week to week. Good for teams that want their marketing line item to stop being a surprise.
Best for: Steady programs
Performance-based
You pay for what actually happened - a lead, a conversion, a slice of revenue - instead of paying the same amount whether the account performed or didn't.
Best for: Lead-gen goals
Audit & consulting
Sometimes you don't want us running the account - just a second set of eyes on it. That's what this is for.
Best for: In-house teams
Management fee bands
Up to $10k/mo ad spend
From $999/mo
$10k–$50k/mo ad spend
From $1,999/mo
$50k+/mo ad spend
Custom
Management fees are billed separately from ad spend, which you pay directly to the ad platforms. One-time setup is quoted after the audit. See full pricing
Free sample
See what we deliver: sample PPC audit
Request a free audit and we will share an anonymized sample PPC audit (wasted spend, tracking gaps, account structure and prioritized fixes) so you know exactly what you are buying before a call.
Get my sample PPC audit- Search terms and wasted-spend review with a starter negative keyword list
- Conversion tracking and CRM attribution check
- Account structure, bidding and budget pacing findings
- Prioritized fix list you can run with or without us
Questions We Get on Every Call
How much do PPC management services cost?
Management fees start from $999/mo for accounts spending up to $10k/mo, from $1,999/mo for $10k–$50k/mo, and are custom above $50k/mo. The fee is always separate from your ad spend, and any one-time setup is quoted after a free audit rather than blind. Full bands are listed on our pricing page.
What's the difference between PPC and SEO?
PPC is paid placement you pay for by the click. SEO is organic ranking you earn over months. They compound each other, but they run on completely different timelines and budgets.
What's included in PPC management?
Keyword and audience research, ad copy and creative, landing page CRO, bid and budget management, testing, conversion tracking, negative keyword control, and reporting - run as one system, not eight separate line items.
How quickly will I see results from PPC?
Early signals show up within the first optimization cycle. Meaningful, durable lift takes longer - anyone promising a guaranteed timeline before auditing your account is guessing.
Which advertising platforms do you manage?
Google Ads, Microsoft Advertising, Meta, LinkedIn, and Amazon - plus Display, YouTube, and retargeting across all of them.
Do I keep ownership of my ad accounts and data?
Yes. Your accounts, your data, your history. We build inside your accounts - never behind an agency-owned wall you can't access later.
Do you require long-term contracts?
No. We work month to month and earn the relationship on results.
How big of a PPC budget will I need?
It depends on your industry's CPC and how competitive your market is. We'll give you a realistic number after reviewing your account and vertical - not a generic minimum.
What makes a good PPC agency?
Transparency you can verify, reporting tied to revenue instead of clicks, and a team that treats testing as ongoing work - not a launch-day checkbox.
Should I hire a PPC agency or build an in-house team?
In-house makes sense once you're spending enough to justify a full team across every platform. Until then, a partner like Werbooz gets you multi-platform expertise without the hiring and ramp-up lag.
What's the difference between PPC management and a PPC audit or consulting?
Management is ongoing, hands-on execution. An audit is a one-time diagnostic - useful if you're running things in-house and want a second set of eyes on what's actually broken.
Do you build and optimize landing pages?
Yes. Traffic that lands on a generic page converts worse regardless of how good the ad is - so landing page CRO is part of the core service, not an upsell.
Let's Look at What Your Account Is Actually Doing
Get a free audit and a proposal from Werbooz, built for your actual account - not a generic template.
Related capabilities
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- Generative Engine Optimization (GEO)Get cited by ChatGPT, Gemini, Claude and Perplexity, measured monthly.
Free audit
Get a free PPC account audit.
Share your site and ad accounts (or goals if you are starting fresh). A senior paid media lead will reply with what we would fix first - not a generic deck.
Replies within one business day (US and UK hours)
Every inquiry is read personally and lands with the people who will scope and lead the work.
Live overlap: 8–11am ET and 1–6pm UK time, Mon–Fri
Calls, standups and reviews happen in your working day, with async progress in between.
Invoicing in USD, GBP or EUR · card or wire transfer
Clear monthly invoices from Werbooz Private Limited in the currency you budget in.
MSA and DPA templates available on request
Review our master services and data processing agreements before any work starts.
Prefer email? Write to info@werbooz.com.