Free
First Search Audit
No commitment
B2B SEO agency · Google rankings and AI answers
Your buyers search in more than one place now. Do you show up in all of them?
We are a B2B SEO agency that treats Google as the foundation and AI answers as the next layer. SEO gets you ranked, answer-engine work gets you into AI Overviews, and generative-engine work gets ChatGPT, Gemini and Claude naming you when buyers ask who to hire. One team, one roadmap, for B2B companies in the US, UK, Canada and Australia.
When you want paid and organic under one accountable team, explore our 360 Growth Package and PPC management alongside search visibility work.
Free
First Search Audit
No commitment
4
AI Engines Tracked
Monthly citation reports
3
Visibility Lanes
SEO · AEO · GEO together
6
Stage Process
Audit through optimization
Monthly
Retainer Terms
From $3,000 a month
Generative engine optimization (GEO) is the work of getting your brand cited and recommended inside AI-generated answers from ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. It builds on SEO with answer-first content, clear entities, structured data and third-party authority, so AI systems can find, trust and quote your pages when buyers ask about your category.
Last updated: · Reviewed by Rishabh Gupta, Founder
Trusted by teams at









Rank
SEO - Search Engine Optimization
Rank on Google · Technical, On-Page & Local
Answer
AEO - Answer Engine Optimization
Featured in AI answers · Google AI Overviews · Voice
Cited
GEO - Generative Engine Optimization
Cited by ChatGPT · Recommended by Claude & Gemini
The 3 Pillars of Modern Search
The compounding foundation. Rank at the top of Google for every term your buyers search - from technical health to authoritative content to quality backlinks. SEO is where sustained organic traffic and qualified leads begin.
P1
Target Rank
3–8wk
First Signals
∞
Compounds
The new competitive frontier. Structure your content so AI-powered engines - Google AI Overviews, Perplexity, voice assistants - surface your brand as the direct answer, not just another ranked link that might get clicked.
AEO
Answer-ready
4–8wk
First Results
AI
Optimized
The most future-proof investment you can make today. Build brand authority so ChatGPT, Claude, Gemini and Copilot cite and recommend your business by name inside their generated responses - permanently, without paid placement.
LLM
Optimized
5+
AI Engines
2026
Ready
Reference Examples

AEO WinChatGPT Response
Example of a brand appearing as the top recommended supplier inside a ChatGPT response for a category query.

GEO WinGoogle AI Overview Source
Example of a brand's site cited as a primary source in the Google AI Overview source panel.

GEO WinAI Overview Source Panel
Example of a brand appearing in the AI Overview source panel alongside industry directories and global competitors.

AEO + GEO WinCited Inside AI Answer Body
Example of a brand name appearing inside Google's AI-generated answer text itself - not just in the source panel.

SEO Win#1 Organic After Ads
Example of a guide page holding the #1 organic position after sponsored listings on a competitive B2B query.

SEO + AEO + GEOFull SERP Domination Together
Example of organic rankings, AI Overview presence, and source-panel citations appearing together on one search results page.
Why This Matters Right Now
Rank on page 1 of Google, get traffic. That was the whole game. SEO was the only discipline that mattered, and it worked reliably for anyone willing to put in the work.
Google started answering questions directly - featured snippets, knowledge panels, quick answers. Click-through rates quietly started falling. The first early AEO signals appeared, but most companies didn't notice.
Google AI Overviews launched. ChatGPT crossed 100 million weekly active users. Perplexity and Gemini became real research tools for real buyers. Brands not structured for AI answers started losing visibility without a single ranking drop to warn them.
Winning search visibility now means appearing in Google organic results, AI-generated answer boxes and generative engine citations for the queries your buyers actually use. Running only one or two of these is like running half a sales strategy.
58.5%
Zero-Click Searches
Share of US Google searches that ended without a click in 2024. Buyers got their answer on the SERP and moved on. (Source: SparkToro/Datos, 2024)
25%
Search Volume Shift by 2026
Gartner projects traditional search engine volume could fall about 25% by 2026 as AI interfaces grow. (Source: Gartner, February 2024)
3
Lanes to Win
Organic rankings, AI answer inclusion, and generative-engine citations - most competitors still invest in only one.
1
Roadmap
One plan for rankings, AI answers and citations, so the same content and authority work pays off in all three.
What We Do
Everything else depends on this being done right. Speed, crawlability, Core Web Vitals, indexing, schema - the infrastructure Google needs to trust and rank your site. Most sites have more technical debt than they realize. We find it, prioritize it, and fix it before it caps the work happening above it.
Content that earns rankings AND earns answers. Topic clusters, semantic keywords, E-E-A-T signals and pages written for every stage of how a B2B buyer actually makes decisions - from first search to vendor shortlist. Content that only ranks but doesn't convert isn't a strategy. It's just traffic.
For B2B teams with regional go-to-market needs, we align technical SEO and content to target markets without turning the program into a local-listings playbook.
Getting your brand into the AI answer box - not just the ranked results below it. Answer-first content, clear entities, and structured data as supporting context so AI engines can cite your pages. Being on Page 1 is no longer the same as being the answer.
Making your brand one that AI tools can find, trust and quote. We keep this work inside the SEO retainer as a layer, and go deeper on our [GEO services page](/services/generative-engine-optimization).
Authority is what separates brands that rank from brands that don't - and increasingly, it's what separates the brands AI systems cite from the ones they skip over entirely. High-quality backlinks from relevant publications build Google trust signals and quietly add your brand's name to the reference pool that shapes what AI systems know about your category.
AEO
GEO
How It Works
Before touching anything, we map what actually exists: technical issues, ranking gaps, AEO readiness, and where your brand currently appears (or doesn't) in AI-generated answers. Assumptions get replaced with real data before a single decision is made.
Search keywords, question queries and AI prompt patterns mapped to buyer intent and purchase stage across all three lanes. Not just what buyers search - but where they are in the decision process when they search it, and what kind of answer they're actually looking for.
Speed, crawl errors, schema, indexing and Core Web Vitals addressed in the first 30 days. Google can't rank what it can't properly crawl and trust. Everything built after this depends on it being solid.
E-E-A-T content, FAQ schema and structured answers built for Google snippets, AI Overview inclusion and ChatGPT citation eligibility - all from the same content assets, not three separate content efforts.
Quality backlinks, digital PR and brand mentions that build Google trust signals and feed your brand into the data AI systems use. Authority that earns links also earns AI citations - they're not separate goals.
Monthly reporting across all three lanes: rankings, AI mentions, organic traffic and attributed leads. You know exactly what's working, what isn't, and what changes in the next cycle. No black boxes, no "trust the process" hand-waving.
Honest Timelines
Week 1–3 - Technical Fixes Live
Crawl errors fixed, page speed addressed, schema deployed. Google begins re-evaluating improved pages immediately - you won't see traffic yet, but the groundwork is in.
Week 3–8 - Early Ranking Signals
Impressions start rising in Search Console. Pages move into top 20–30 positions for target keywords. Not Page 1 yet - but you can see it coming in the data, and that's not nothing.
Month 2–6 - Page 1 Rankings
Consistent Page 1 positions for priority keywords. Organic traffic builds month-on-month as content and authority compound. This is when the work stops being a promise and starts showing up somewhere on the P&L.
Week 1–2 - Schema Deployed
Answer-first pages and supporting schema validated in Google Search Console. Structural signals go live quickly; authority and citations compound over the following weeks.
Week 3–5 - Content Restructured
Question-focused content live and indexed. Featured snippet targeting underway for high-priority query clusters. Pages rewritten for answers, not just rankings.
Week 4–8 - AI Overview Citations
Brand begins appearing in Google AI Overviews and Perplexity answer citations. This is the first time most clients see their brand name inside an AI-generated answer - and it doesn't get old.
Week 1–3 - Baseline & Content
Current AI mention baseline established across ChatGPT, Gemini and Claude. Citation-worthy content assets created and published. You can't improve what you haven't measured first.
Week 4–8 - Authority & PR Push
Digital PR placements, publication features and brand mentions go live. LLM-relevant signal sources targeted systematically. The citations don't come from luck - they come from building the authority those AI systems recognize.
Week 6–12 - AI Brand Citations
ChatGPT, Claude and Gemini begin citing your brand in relevant category responses. Tracked monthly with detailed AI citation reports. This is the long game - and the one that keeps paying once it's established.
Deliverables
Monthly
AI Citation Report
Tracked across ChatGPT, Gemini, Claude, and Perplexity
Technical
SEO Foundation
Crawl health, Core Web Vitals, and schema validated each cycle
Content
E-E-A-T Deliverables
Researched pages built for buyers and answer engines
Authority
Digital PR & Links
Editorial placements and brand mentions - no link farms
Live
Ranking Dashboard
Keyword positions and competitor movement, always on
Why Werbooz
Results Over Promises
We don't sell projections and traffic forecasts in sales decks. We show what we've built, how we built it, and what the outcomes looked like. When a client appears in a ChatGPT response or an AI Overview, we document it.
Built for Startups, SMBs & B2B Teams
B2B search for startups and scaling companies is different: long cycles, multiple stakeholders, technical products, and niche keywords with high intent. A consumer e-commerce playbook fails here. Ours is built for startup and scale-up B2B programs - fast foundations, honest timelines, and content that matches how buyers actually research.
Full Transparency, Every Month
No black-box reporting. Every month you get a keyword ranking dashboard, AI citation report, content deliverable log and a technical health update. You know exactly what was done, what moved, and what the plan is for the next 30 days - without asking for it.
The First-Mover Window Is Still Open
GEO and AEO are genuinely emerging disciplines. The brands building AI citation authority now are establishing positions before competitors even understand what they're competing for. That window closes as the market matures.
Technical Depth, Not Just Content Volume
We understand search at a technical level - schema implementation, crawl budget management, structured data markup, LLM signal architecture. The difference between an agency that writes content and one that understands why AI systems choose to cite certain content isn't volume. It's depth. That's where the GEO and AEO outcomes come from.
Strategy Runs Ahead of Execution, Always
Nothing gets built from a template. Every engagement starts with a full audit and a strategic brief mapped to your specific competitive landscape, keyword intent and AI citation opportunity. The work follows the strategy - not the other way around.
| What You're Comparing | Typical SEO Agency | Werbooz |
|---|---|---|
| GEO - ChatGPT citation strategy | Rarely offered | Core service with monthly tracking |
| AEO - Google AI Overview Optimization | Not in most retainers | Schema + content structure built-in |
| AI citation reporting (ChatGPT, Gemini) | Not measured or reported | Monthly AI mention tracking report |
| Technical + Content + Authority stack | Usually siloed | All three in-house, coordinated |
| B2B & SaaS content expertise | Generic frameworks | Built for startups, SMBs & complex B2B buying cycles |
What You Get Monthly
Free sample
Request a free audit and we will share an anonymized sample report - SERP gaps, AI citation baseline, and prioritized fixes - so you know what you are buying before a call.
Get my sample auditSEO results
Alaya Wellbeing
We built their site on Webflow and run ongoing SEO - passing 40,000+ search impressions per month within the first four months.
“Organic visibility scaled fast: 40k+ impressions a month in four months, with momentum we could track week over week.”
Himalaya Yoga Valley
We manage SEO only for Himalaya Yoga Valley. Leads started on day 20; eleven qualified inquiries in 1.5 months at €2,000+ each - €22,000+ in pipeline from organic search.
“Eleven leads in six weeks, each worth €2,000+ that’s the power of showing up where people are already searching.”
The questions B2B buyers and marketing leads ask before starting a three-lane search strategy. Real answers, not pitch material.
Answer Engine Optimization is the practice of structuring your website content so that AI-powered search engines - Google AI Overviews, Perplexity, voice assistants - surface your brand as the direct answer to a buyer's query, not just another link in the ranked results. Traditional SEO competes for the click. AEO competes to be the answer before the click ever happens. It uses FAQ schema, structured data markup, HowTo content and intent-matched writing to signal to AI engines that your page is the authoritative answer for a specific question. It's not difficult to understand. It is, however, frequently ignored - which is why it's still an advantage for the brands doing it.
Generative Engine Optimization is the process of building your brand's digital authority so that generative AI tools - ChatGPT, Google Gemini, Claude, Microsoft Copilot - cite and recommend your business in their AI-generated responses. Unlike SEO which targets Google's ranking algorithm, GEO targets the brand authority signals, content quality cues and citation footprint that influence what AI systems know and say about your industry. The goal is unpaid, organic brand recommendations inside AI answers. It's the equivalent of word-of-mouth, except the word of mouth is coming from the AI tools your buyers use to make decisions.
SEO ranks your pages in traditional Google search results through technical optimization, quality content and backlink authority. AEO positions your content as the specific answer inside AI-generated responses - Google AI Overviews, featured snippets - requiring structured data and question-focused content. GEO builds brand authority so generative AI tools cite and recommend you by name in their responses. All three are necessary for complete visibility now. Running only SEO means you're winning one lane and invisible in the two that are growing. Running all three means a buyer finds your brand wherever they're searching - on Google, in an AI answer box, or in a ChatGPT response.
Honest answer: 3 to 8 weeks for early signals in Google Search Console, and 2 to 6 months for consistent Page 1 rankings on priority keywords. The timeline depends on current domain authority, how technically sound the site is before we start, competition level for target keywords, and content volume. We tell clients the honest version of their specific timeline after the audit - not a best-case scenario designed to close the deal. If it's going to take 9 months in your situation, we'll tell you that.
Yes - that's the specific goal of our GEO and AEO services. We build citation-worthy content, place it on authoritative platforms and structure it for AI engine ingestion. No agency can guarantee specific AI citations on a fixed schedule - AI systems make their own decisions about what to surface - but our process is designed to increase how often your brand is mentioned across major AI engines. We track it monthly and report the actual numbers.
The honest recommended order: SEO first to fix the technical foundation and build domain authority, AEO second to structure existing content for AI answer engines, GEO third to build the broader brand authority for LLM citations. In practice, since SEO authority directly feeds both AEO and GEO outcomes, running all three from day one - with different effort levels at different stages - is almost always more efficient than doing them sequentially. Technical SEO gets highest effort in months 1 and 2. AEO content restructuring begins immediately. GEO authority building runs as a long-term compounding campaign from the start.
Yes. Google Business Profile optimization, local citation building, NAP consistency, and map pack targeting for businesses with a physical location or geographic service area. For teams with multiple locations or international go-to-market, we adapt by geography - search behavior, citation sources, and AI prominence differ between the US, UK, Canada, Australia, and other markets.
GEO results are measured through monthly AI citation reports: we systematically query ChatGPT, Gemini, Claude and Perplexity with your target industry terms and track how often and in what context your brand gets mentioned. AEO results come from Google Search Console for featured snippet appearances and AI Overview citations, supplemented by manual SERP analysis for high-priority keywords. SEO results run through a live keyword ranking dashboard with position history, organic traffic attribution and competitor movement tracking. Every month you get one consolidated report across all three lanes.
We work with startups, SMBs, and B2B companies: SaaS and technology, AI and cloud, professional services, manufacturing, and technical product teams with long sales cycles. SEO, AEO, and GEO programs are adapted per industry - keyword intent, schema, content format, and citation sources differ by sector. We focus on technical B2B categories where products need expertise to be findable, not just visible.
Yes. We run SEO, AEO, and GEO for clients in the US, UK, Canada, Australia, the EU, and Singapore. Each market gets a localized strategy - content tone, link targets, citations, and AI engine priorities match that search ecosystem, not a US template with a timezone swap.
Choose a B2B SEO agency that runs SEO, AEO, and GEO on one roadmap: published deliverables (schema, answer-first content, monthly AI citation reports), honest timelines, and proof you can verify. Ask for a sample audit showing SERP gaps, AI Overview baseline, and how they structure FAQ and Service schema. Avoid agencies that treat AEO as a bolt-on blog post - answer engine optimization services need technical SEO, entities, and authority working together.
The best fit for the U.S. market is a B2B SEO agency that covers organic rankings, AI Overviews, and generative citations - with transparent reporting and experience in your buyer cycle. Werbooz is India-based with senior-led delivery for U.S., UK, Canadian, and Australian companies; we publish rates, monthly AI citation tracking, and a 6-stage process. The right agency is the one that matches your ICP and shows verifiable methodology, not a generic awards list.
We audit your current search visibility across Google organic rankings, AI Overview appearances and generative engine citations - then show you exactly where you're losing ground and what fixing it looks like in practice. No commitment. No pitch deck disguised as an audit. No follow-up sequence if you decide it's not the right time.
Related capabilities
Werbooz covers product, engineering, AI, cloud, and growth under one roof. If your roadmap touches adjacent work, these are sensible places to start.
Let's talk
Share where you're stuck and what you've already tried. We'll map your Google rankings, AI mentions and citation gaps - then reply with clear next steps.
Replies within one business day (US and UK hours)
Every inquiry is read personally and lands with the people who will scope and lead the work.
Live overlap: 8–11am ET and 1–6pm UK time, Mon–Fri
Calls, standups and reviews happen in your working day, with async progress in between.
Invoicing in USD, GBP or EUR · card or wire transfer
Clear monthly invoices from Werbooz Private Limited in the currency you budget in.
MSA and DPA templates available on request
Review our master services and data processing agreements before any work starts.
Prefer email? Write to info@werbooz.com.